Lahore, The Institute of Business Administration (IBA) at Punjab University is set to commence its two-day 3rd International Conference on ‘Business Administration’ today at 10 am. The event will take place in the auditorium of the Dr. Pervez Hassan Environmental Law Centre, located within the PU Law College.

According to University of The Punjab, the conference will be graced by the presence of Dr. Farrukh Naveed, Secretary of the Higher Education Department Punjab, who will serve as the chief guest. Punjab University’s Vice-Chancellor Prof Dr. Khalid Mahmood, along with other esteemed guests, will also be in attendance.

The international conference is aimed at bringing together leading academic scientists, researchers, and research scholars to exchange and share their experiences and research results on all aspects of business administration. It provides a premier interdisciplinary platform for researchers, practitioners, and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of business administration.