Lahore, The University of Punjab is set to host a significant academic event, the Ph.D. public defense and viva voce examination of Ms. Ammara Iqbal, scheduled for March 25, 2024, at 2:00 p.m. in the Edward Said Boardroom at the School of Communication Studies. Iqbal’s dissertation focuses on the impact of social media on Pakistani youth, providing insightful comparative analysis across various dimensions.

According to University of The Punjab , Iqbal’s research titled “A Comparative Analysis of Usage, Cognitive, Hedonic and Gratification Aspects of Social Media Reliance on Pakistani Youth” aims to shed light on the nuanced ways social media influences young people in Pakistan. This event presents an opportunity for faculty members and fellow MPhil and Ph.D. scholars to engage with her findings and contribute to a broader academic dialogue.

The defense session is open to interested academic members, encouraging a collaborative environment where scholars can discuss and dissect the implications of Iqbal’s research. This event underscores the university’s commitment to fostering rigorous academic research and dialogue, particularly in fields as dynamic and influential as communication studies.