Pakistan Cricket Board Partners with DineticQ for Cricket Development

LAHORE, The Pakistan Cricket Board (PCB) has formalized a contract with DineticQ, following the initial memorandum of understanding signed on September 27, 2023.

According to Pakistan Cricket Board, the contract signing ceremony took place at the National Cricket Academy in Lahore on Monday evening, marking a significant step in advancing the performance and well-being of Pakistani cricketers.

This collaboration is set to provide world-class facilities to players, particularly at Loughborough, focusing on the biomechanical aspects of cricket, injury recovery and prevention, and player development. DineticQ will also offer coach education courses that incorporate cutting-edge technologies and provide accredited programs, aiming to enhance the overall cricket community’s knowledge and improve athlete performance.

The agreement was signed by PCB’s Chairman of the Management Committee, Mr. Zaka Ashraf, with other key PCB members present, including COO Salman Naseer, Director – International Cricket Usman Wahla, Director Domestic Nadeem Khan, and Senior GM Domestic Junaid Zia. DineticQ was represented by CEO Mickey Clarke, Co-Founder and Chief Science Officer Prof. Mark King, and Ali Ehsan, CEO of Socho Cricket, who joined the ceremony virtually.

Zaka Ashraf expressed enthusiasm about the partnership with DineticQ, highlighting its potential to foster excellence in Pakistan cricket and address the immediate needs of players. Mickey Clarke of DineticQ emphasized their commitment to ensuring the fitness and career longevity of Pakistani players by minimizing injury risks and expressed gratitude for the opportunity to collaborate with PCB.

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