LAHORE, Mariyam Wazirzada, Partner and Founder of Iris Communication, visited the Lahore School of Economics to deliver a lecture to MBA students enrolled in “Marketing Research.” This visit provided an opportunity for students to gain valuable insights from an industry expert.

According to Lahore School of Economics, Mariyam Wazirzada’s session aimed to bridge the gap between academic learning and real-world marketing research practices. Her talk was part of the school’s initiative to expose students to various aspects of marketing and research methodologies, enhancing their understanding and skills in this crucial area of business.

The Lahore School of Economics regularly invites industry professionals to share their knowledge and experience with students, thereby enriching the academic curriculum with practical insights and current industry trends.