Lahore: A recent session organized by the Faculty of Management Sciences at the University of Central Punjab focused on "Data-Driven Decision Making for Entrepreneurs," highlighting the importance of data and analytics for business growth and success. The session, coordinated by Ms. Aneeza Azam and Ms. Madiha Bint-e-Riaz, featured Mr. Asif Rafique, a General Manager at Sapphire Retail Limited, who provided insights into leveraging data-driven approaches for strategic planning and operational efficiency.

According to University of Central Punjab, the session emphasized the significance of digital transformation in today's dynamic business environments. Participants delved into the use of AI-driven decision support systems, business intelligence tools, and analytical thinking to navigate contemporary organizational challenges. The discussion underscored how these technological advancements can aid in performance measurement and informed decision-making, ultimately creating a sustainable competitive advantage for entrepreneurs.