Lahore, Mariyam Wazirzada, Partner and Founder of Iris Communication, visited the Lahore School of Economics on November 3, 2023, to deliver a talk to MBA students enrolled in the “Marketing Research” course. The visit provided students with an opportunity to gain insights from a seasoned industry professional and deepen their understanding of marketing research principles and applications.

According to Lahore School of Economics, the session with Mariyam Wazirzada offered a unique perspective, blending academic concepts with real-world marketing strategies. This interaction aimed to bridge the gap between theoretical knowledge and practical application, giving students a more holistic view of the marketing research process.

The talk by Wazirzada is part of the Lahore School of Economics’ commitment to integrating industry experience into its curriculum, ensuring that students are well-equipped with the skills and knowledge required to excel in the competitive business world. The school emphasizes the importance of such engagements for enhancing students’ learning experience and preparing them for successful careers in marketing and related fields.