Islamabad, In an innovative collaboration aimed at blending academic theory with practical industry exposure, the Department of Business Administration at the Faculty of Management Sciences (FMS) of International Islamic University Islamabad (IIUI) partnered with Pak Suzuki Motors to organize a test drive event on campus. This initiative was designed to deepen students’ and faculty’s practical understanding of marketing strategies within the automotive sector.

According to International Islamic University Islamabad, the event, overseen by Prof. Dr. Sayed Tahir Hussain Rizvi and other departmental heads from FMS, featured a display and test drive of the latest Suzuki car models and parts. Led by Syed Ehsan and his marketing team from Pak Suzuki Motors, the event provided participants with hands-on experience and insights into the dynamics of automotive marketing.

This collaboration between IIUI and Pak Suzuki Motors not only offered an experiential learning opportunity but also laid the groundwork for future joint programs aimed at enhancing the educational pathways for marketing students. The initiative is part of a broader effort to bridge the gap between classroom learning and real-world application, preparing students for the complexities of the corporate world.

The event drew enthusiastic participation from both students and faculty, highlighting the effective engagement and practical learning aspects of the partnership. It underscores IIUI’s commitment to producing well-rounded, industry-ready graduates capable of meeting modern business challenges.