Lahore, The Hailey College of Commerce at the University of Punjab is set to host the PhD public defense and viva voce examination of scholar Mr. Mahtab Ahmad, who will present his research on stakeholder experiences in digital content marketing practices.

According to University of the Punjab, the event is scheduled for Thursday, May 30, 2024, at 11:00 am in the Committee Room of Hailey College of Commerce. Mr. Ahmad’s dissertation is entitled “Exploring Stakeholders’ Experiences of Value Co-Creation Facilitated by Digital Content Marketing Practices in Pakistan.” This session will provide an in-depth look at how digital marketing strategies can engage stakeholders and create value, a topic of growing importance in the field of commerce and digital communication.

Faculty members, PhD scholars, and other interested parties from the University are invited to attend the defense, which will also include a lecture by Mr. Ahmad on his findings and methodologies.