More than half (51%) Pakistanis compared to 24% of respondents globally are unaware of what happens with their personal information after they have shared it with a data collector: Gallup Pakistan and WIN World Survey report released

Islamabad, June 02, 2022 (PPI-OT):According to a Gallup Pakistan Survey in Pakistan (and similar surveys done by Worldwide Independent Network of Market Research (WIN) across the world), more than half (51%) Pakistanis compared to 24% of respondents globally are unaware of what happens with their personal information after they have shared it with a data collector.

These findings emerge from an international survey conducted across the globe by The Worldwide Independent Network of Market Research (WIN) – a global network conducting market research and opinion polls in every continent. WIN International has published the Annual WIN World Survey (WWS – 2021), exploring the views and beliefs of 33,236 individuals, among citizens from 39 countries across the globe. On International Technology Day, WIN releases the latest results of the survey, to understand the concerns of sharing personal Information via digital platforms. The fieldwork for Pakistan was conducted between 15th October and 18th December 2021 and the sample size was 1000 individuals.

A nationally representative sample of adult men and women from across the world were asked the following question. “I am aware of what happens with my personal information after I shared it with a data collector?” In response to this question in Pakistan, 51% said unaware, 14% said neutral and 35% said aware.

Question: “I am aware of what happens with my personal information after I shared with a data collector?”

For more information, contact:

Head Office,

Gallup Pakistan

Islamabad, Pakistan

Tel: +92-51-8445080

Email: isb@gallup.com.pk, caf@gallup.com.pk

Website: www.gallup.com.pk