Mumbai, In a dazzling display that lit up the Mumbai skyline, the Gateway of India was transformed into a canvas of cricketing glory to celebrate the ICC Men’s Cricket World Cup 2023. A special 3D projection, lasting two minutes, showcased the greatest moments from the ongoing tournament, which has been hailed as the biggest Men’s Cricket World Cup ever.
According to International Cricket Council (ICC), the projection highlighted the brand campaign for the Men’s Cricket World Cup 2023, with the theme “It Takes One Day”. The display featured visually stunning images from epic moments of the current World Cup, curated alongside the Navarasa symbols, a representation of the nine emotions. This innovative approach reimagined the Navarasa in a cricketing context, capturing the array of emotions experienced by fans during the thrilling matches of the World Cup.
The event at the Gateway of India in Mumbai not only marked the festive occasion of Diwali but also celebrated the unparalleled excitement of the World Cup. The 2023 World Cup, hosted in India, combines the country’s deep passion for cricket with the national pride of all competing nations, creating an unmatched global sporting spectacle. The projection was dedicated to the players and fans who have contributed to making this tournament the most memorable World Cup ever.
In a fusion of advanced technology and emotive storytelling, the projection utilized state-of-the-art 40,000 lumen projectors, making it a captivating experience for cricket enthusiasts. As the tournament approaches its climax, with the final scheduled for 19 November at the world’s largest cricket stadium in Ahmedabad, the projection served as a tribute to the high-caliber cricket played in this marquee event.
Sir Viv Richards, Ambassador for the ICC Men’s Cricket World Cup 2023, shared his excitement: “Ahead of the ICC Men’s Cricket World Cup semi-final in Mumbai, it is fantastic to see the iconic Gateway of India celebrating epic World Cup moments alongside the stunning Navarasa symbols. The thrilling cricket on display has allowed fans to experience a range of emotions, and I am eager to see what the remaining games have in store for everyone.”