Bahawalpur, 12 Oct 2023: Prof. Dr. Naveed Akhtar, Vice Chancellor of the Islamia University of Bahawalpur (IUB), expressed commendation for alumni and students’ pivotal role in uplifting the university’s image during a certificate distribution ceremony, as per the press release from the Islamia University of Bahawalpur. Specifically acknowledged were the contributions of alumni Shehroz Ashraf and his team from BWP Production media group, whose video documentary “Haqeeqat Yeh Hai” garnered significant attention, thereby bolstering the admission campaign for IUB through its compelling narrative. With a striking viewership of 229K on YouTube and 4.9M on Facebook, the media piece showcased a potent blend of strategy and creativity in furthering the university’s reach and appeal to prospective students.
During the certificate distribution ceremony, where the impactful documentary was also showcased, various university officials were in attendance, including Prof. Dr. Jawad Iqbal, Dean Faculty of Management Sciences and Director Academics, Mr. Abdul Sattar Zahoori, Treasurer, Dr. Shahid Mehmood, Director Alumni Affairs, Mr. Shahzad Ahmed Khalid, Director Media and Public Relations, Dr. Muhammad Khalid Sheikh, Executive Secretary to Vice Chancellor, and Ms. Fatima Junaid, Deputy Registrar Public Affairs. The occasion was not only a recognition of the tangible impact created by the documentary in amplifying the admission campaign but also a nod towards the significant potential residing within the alumni and student body of IUB in shaping and propagating a positive institutional image.
The Vice Chancellor, along with Prof. Dr. Jawad Iqbal, extended their appreciation to the young creators and strategists, signifying a positive trajectory in collaborative efforts between the institution and its former and current student body. The instrumental role of these individuals, particularly in the domain of enhancing admission applications in the fall of 2023, marks a notable chapter in the collaborative endeavours between university and its community, illustrating the impactful synergy that can be attained through such alliances.