Favorite Soap Brand in Pakistan: Lux tops at 26%; followed by Lifebuoy cited by 23% respondents: Gallup and Gilani Pakistan

Islamabad, September 26, 2023 (PPI-OT): According to a survey conducted by Gallup and Gilani Pakistan, in terms of Soap brands in Pakistan, Lux tops at 26%; followed by Lifebuoy cited by 23% respondents.

A nationally representative sample of adult men and women from across the country was asked the question “I will ask you questions about some everyday use personal/household items. Kindly tell me, what is your favourite brand for the following items? – Tea leaves?” In response, 13% said Safeguard, 23% said Lifebuoy, 4% said Dove, 8% said Dettol, 6% said Tibet, 5% said Palmolive, 26% said Lux, 2% said Capri, 6% said others, and 7% said that they do not know or gave no response.

Question: “I will ask you questions about some everyday use personal/household items. Kindly tell me, what is your favourite brand for the following items? – Soap?”

For more information, contact:

Head Office,

Gallup Pakistan

Islamabad, Pakistan

Tel: +92-51-8445080

Email: [email protected], [email protected]

Website: www.gallup.com.pk