Retailo Raises $36M million in Landmark Series A Round For Empowering Community Commerce in MENA Region

MENA’s fastest growing B2B start-up  focusing on regional expansion and many new initiatives to carry momentum forward

RIYADH, Saudi Arabia, Feb. 1, 2022 /PRNewswire/ — Retailo, the fastest growing startup in Middle East, North Africa, and Pakistan (MENAP) which is digitizing the region’s retail supply chains, has raised $36 million in its Series A investment round which was a mix of equity and venture debt. Retailo is a regional B2B marketplace in MENAP and has raised a total investment of $45 million in less than 1.5 years of operations, a landmark for any startup in the region.https://mma.prnewswire.com/media/1736889/Retailo.jpg

Retailo’s Series A round has attracted leading investors with proven track records of impactful investments. The round was led by Silicon Valley based Graphene Ventures which was an investor of tech giants Snapchat and Lyft.

For Retailo’s Series A, Graphene is joined by leading investors that include 500 Global, Agility, Aujan, Tech Invest Com and Mentor’s Fund, all of which have the relevant exposure and investments in the retail industry’s technology companies. The venture debt was raised from Nahda Fund – one of the Middle East’s first venture debt funds which is backed by IMM Investment Global, based in Hong Kong. Additionally, Shorooq Partners, Abercross Holdings, Arzan VC, AgFunder also participated in the round as repeat investors which demonstrates their continuing belief in Retailo’s successful future.

Retail in MENAP is a $500 billion industry which consists of over 10 million small businesses to serve a population of more than 700 million consumers. However, the majority of this retail industry is informal and undigitized. Small businesses have to rely on inefficient supply chains and limited financial resources while operating on impossible margins. Retailo aims to champion these small business owners by building a suite of technologies around them. The company has begun this via their B2B community commerce platform which is used by over 50,000 retailers monthly.

On Retailo’s mobile platform, small businesses can find a wide catalogue of over 5,000 SKUs which are delivered to their doorstep in less than 24 hours. They can also avail Buy-now-pay-later (BNPL) services, which give them flexible payment options and credit lines. By providing timely supply, competitive rates, and easy credit, Retailo is able to address the needs of retailers and significantly improve their business.

To offer a one-stop shop solution, Retailo (https://retailo.co) directly works with hundreds of leading local, regional and global brands. Retailo also optimizes end-to-end logistics in the supply chain via efficient warehousing operations and smart fleet management solutions. Leveraging its wide regional presence, Retailo has recently begun offering its sellers a cross-border distribution platform across the three biggest markets in the region: KSA, UAE and Pakistan. Retailo also provides data analytics services to sellers to help them evaluate sales performance and consumption trends.

Headquartered in Riyadh, Retailo was founded by former Careem executives Talha Ansari, Wahaj Ahmed and Mohammad Nowkhaiz in July 2020 with a unique regional launch. Growth has been quick and in only 18 months Retailo has scaled to 10+ cities in 3 countries: KSA, UAE and Pakistan. “The multi-market strategy from day one was unconventional and challenging. Covid made it even more so. But now Retailo is a scalable organization with hundreds of millions of dollars in annualized revenue and colleagues from multiple nationalities and diverse backgrounds who have left leading institutions like Amazon, Delivery Hero and Goldman Sachs to fulfil Retailo mission in building technology that empowers 10 million retailers in the region,” said Himag Vaidya, Retailo’s Head of Strategy.

Nabil A. Borhanu, partner at Graphene Ventures said, “We are impressed with what Retailo has achieved in an astonishingly short time. Their vision is both ambitious and inspiring and we believe that partnering with them is a sound business investment and also a chance to truly improve the lives of millions of people.”

The Series A funding will help Retailo move into the next phase of expansion into new geographies, verticals and products. “As global supply chains come under stress pushing up commodity prices and depressing GDP growth, the value of smart supply chains becomes even more important,” said Retailo’s CEO Talha Ansari. “The retail sector serves 700 million persons in MENAP, contributes almost 20% to the GDP and employs tens of millions. By providing technology solutions to this underserved market, we are not only improving lives but also uplifting the economy of the entire MENAP region.”

For further information, please contact:
Sibtain Naqvi
Director Strategic Communications
Retailo Technologies
Email: sibtain.naqvi@retailo.co
+923062497523

Photo: https://mma.prnewswire.com/media/1736889/Retailo.jpg

WPP’s Gain Theory Named A Leader in Marketing Measurement and Optimization Solutions

NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) — Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022.

The Forrester MMO wave evaluates and benchmarks the most significant marketing measurement and optimization providers against current offering, strategy, and market presence. Forrester categorizes providers as either Leaders, Strong Performers, Contenders or Challengers.

The Forrester report states that “Large global enterprises with complex marketing budgets in search of high-touch services should put Gain Theory on their short list” and notes that Gain Theory’s “services offering really shines among the competitive set.”

Gain Theory received the highest scores possible across 13 criteria, defined as superior relative to other vendors in the evaluation. Gain Theory’s highest scores include the use case criteria of ‘Brand Portfolio Management’, ‘Omnichannel Marketing Strategy and Planning’ and ‘Insights Driven Business’. Full marks were also given to Gain Theory in the criteria of ‘Unified Measurement Methodology’, ‘Marketing Strategy Consulting’, ‘Business Strategy Consulting’ and ‘Change Management Consulting’.

Of note is the top mark possible given to Gain Theory in ‘Unified Measurement Methodology’. The report states “Gain Theory’s long-term approach is to advance its planning and optimization recommendations by incorporating more customer behaviors and data signals.”

With regard to Gain Theory’s ability to advise on enterprise-wide business growth levers, top marks were also given in the ‘Business Strategy Consulting” criterion which evaluated vendors’ ability to apply its measurement and optimization capabilities across areas such as customer churn analysis, pricing analysis, demand generation analysis and other functional insights.

At a time of unprecedented change and uncertainty, organizations need a more holistic and future-facing approach to accelerating growth. We have enabled our clients to do this by activating smart business strategies that fuse hindsight, insight, and foresight. We are delighted about our position as a Leader in Forrester’s Wave report,said Gain Theory Global CEO, Manjiry Tamhane, “It confirms for us the unique value that we deliver to our clients globally who trust us to focus on what matters the most, simplify the complex at speed, and ultimately make a meaningful difference to their business performance.

About Gain Theory

Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands.

Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.

Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

To focus on what matters the most for clients, Gain Theory’s proprietary Marketing Effectiveness Index evaluates and benchmarks marketing effectiveness maturity – establishing critical gaps standing in the way of accelerated growth. Built on data, the Marketing Effectiveness Index benchmarks against sector and industry to help inform transformational roadmap priorities.

Gain Theory is a WPP agency (NYSE: WPP).

Find out more at www.gaintheory.com and follow our social channels via LinkedIn or Twitter.

For press queries please contact:
Claudia Sestini
Global CMO, Gain Theory
claudia.sestini@gaintheory.com