Lahore: The Department of Management and Entrepreneurship at UCP Business School hosted the fourth iteration of its PLANTASTIC Business Plan Competition, bringing together aspiring entrepreneurs to present their innovative ideas. The event, which unfolded in two phases, provided a platform for 40 teams to exhibit their business concepts through posters, prototypes, and product demonstrations before a panel of industry professionals.

According to University of Central Punjab, the competition progressed with shortlisted teams advancing to deliver Elevator Pitch Presentations, where they outlined their business models, value propositions, and growth strategies. The event culminated in a prize distribution ceremony, attended by Dr. Muhammad Athar Siddiqui, Dr. Waseem Hassan, Dr. Irfan Siddique, faculty members, judges, and participants. Cash prizes and souvenirs were awarded to the winning teams in recognition of their efforts and achievements.