Dubai, The International Cricket Council (ICC) has launched a Request for Proposals (RFP) to secure Brand Exposure Valuation research services for its international events from 2024 to 2027, along with biannual reports for Bilateral Cricket.

According to International Cricket Council, this RFP aims to appoint an experienced organization capable of measuring and presenting the level of brand exposure delivered to ICC’s commercial partners and the ICC itself through various event branding touchpoints. The focus areas include digital media valuation, valuation of tangible and intangible non-broadcast assets, and consumer research. The ICC is looking for responses from financially robust companies with trained personnel and a track record in providing similar services to a world-class standard. The tender process will culminate in the selection of the successful submission.