Islamabad, Wall’s ice cream reigns supreme in the Pakistani market when it comes to popularity, emerging as the top choice among survey respondents.

According to a news release by Gallup and Gilani Pakistan, a survey revealed Wall’s as the leading favorite among ice cream brands in the nation. The survey included a nationally representative sample of adult men and women from various regions of Pakistan. When asked about their preferred ice cream brand among everyday household items, 21% of respondents chose Wall’s. In comparison, Omore was favored by 8% of the participants, Hico by 3%, while a significant 33% opted for other brands. Interestingly, 36% of the respondents either didn’t know or chose not to specify any brand.

The results underscore Wall’s stronghold in the ice cream segment, pointing to its widespread appeal among consumers across Pakistan.