Less than 1 in 2 Pakistanis (48%) claim to watch the TV; TV viewership 15% higher in urban areas as compared to rural areas: Gallup and Gilani Pakistan

Islamabad, October 19, 2022 (PPI-OT):According to a survey conducted by Gallup and Gilani Pakistan, less than 1 in 2 Pakistanis (48%) claim to watch the TV; TV viewership 15% higher in urban areas as compared to rural areas.

A nationally representative sample of adult men and women from across the country was asked the following question “Do you watch TV?” In response, 48% said ‘Yes’ while 52% said ‘No.’ When looked at the demographic, it was seen that more urban people (58%) tend to watch TV as compared to rural people (43%).

Question: “Do you watch TV?”

For more information, contact:
Head Office,
Gallup Pakistan
Islamabad, Pakistan
Tel: +92-51-8445080
Email: isb@gallup.com.pk, caf@gallup.com.pk
Website: www.gallup.com.pk