Karachi, November 12, 2021 (PPI-OT):Pakistan Cricket Board and Procter and Gamble (P and G) have joined hands for the ongoing Pakistan-West Indies women series. P and G’s hygiene product, Always, will be the official “Female Hygiene Partner” for the three-match one-day series.
The first match was played on Monday with West Indies securing an emphatic 45-run victory, the second match was also won by visitors (37 runs) which has given them an unassailable 2-0 lead in the three-match series. The third and final match will be played on Sunday.
The series is being staged at the National Stadium Karachi. The PCB-P and G partnership will last till 31 December 2021.
PCB Acting Chief Executive Salman Naseer: “We want to thank P and G for coming forward for this partnership with Pakistan women’s team. The PCB is fully committed to further promoting the women’s game and the series against the West Indies is a testament of that. The two teams have played a competitive series and I wish them the best for the third match on Sunday.
I am also hopeful that after the current agreement ends, PCB and P and G enter into a long-term partnership and a mutually beneficial business relationship.”
P and G Pakistan Country Marketing Director Muhammad Khurram Kidwai: “Always is committed to the cause of building girls’ confidence for close to 20 years in Pakistan, and we are always looking for ways to go the extra mile. At P and G, we are passionate about equal opportunity and our leading feminine-care brand Always, gives us this unique space to continue our impact by promoting women’s advancement as professional athletes and leaders in the sport sector.”
For more information, contact:
Media Manager,
Pakistan Cricket Board (PCB)
Gaddafi Stadium, Lahore 54600, Pakistan
Tel: +92-42-5717231-4
Fax: +92-42-5711860
Website: www.pcb.com.pk