Lahore: A guest lecture on the evolving role of artificial intelligence in social media was organized by the Faculty of Information Technology and Computer Science. The lecture, titled "How AI is Changing the Social Media Game," was delivered by Mr. Nabeel Ali Khan, a lecturer at the School of Systems and Technology, University of Management and Technology.

According to University of Central Punjab, the session covered AI-powered content creation strategies, understanding social media algorithms, building personal brands through AI, and creating engaging digital content. The lecture aimed to provide students with insights into how artificial intelligence is shaping digital communication and social media practices.