Karachi: Haris Khatri, an acclaimed art director known for his work in Pakistan’s film and media industry, visited the Institute of Business Management (IoBM) on July 29, 2025. During his visit, Khatri shared insights into his creative journey, providing students with an inside look into the field of professional art direction.

Khatri’s talk focused on the intricacies of set design, mood creation, and visual planning. He explained how these elements play a crucial role in storytelling and how they can transform ordinary spaces into compelling narratives.

The session was particularly beneficial for students from the BS Studies program, as they had the opportunity to learn from a leading figure in the industry. Khatri emphasized the significant impact that art direction can have on film and media projects.

The visit was facilitated by faculty member Mr. Shayan Hussain and offered students a firsthand experience of the practical aspects of art direction. Khatri’s insights provided a valuable learning opportunity for those aspiring to enter the field.