LAHORE: Efforts to ensure the responsible use of artificial intelligence (AI) must be intensified, according to Ali Dar, the Advisor to the Chief Minister of Punjab on AI and Special Initiatives. Speaking at a ceremony organized by the Punjab University Department of Digital Media during UNESCO's Media and Information Literacy (MIL) Week, Dar highlighted the growing influence of AI on daily life and the importance of understanding this technology. The event gathered academics, journalists, and students to discuss the future of media literacy and technology.

According to University of the Punjab, the ceremony featured speeches from notable figures such as PU VC Prof Dr. Muhammad Ali, PILDAT President Ahmed Bilal Mehboob, and senior journalists. Dar emphasized the dual nature of AI, offering both opportunities and challenges, and urged ethical standards in media use. Prof Dr. Muhammad Ali noted the critical role of digital media in the current era and called on universities to equip graduates with the skills and ethics needed to navigate modern technologies. Other speakers, including Sohail Warraich and Muzammil Suharwardy, discussed the necessity of bridging the gap between students and society and the potential risks of misinformation on social media. The event concluded with poster competitions, recognizing students' efforts with awards.