Lahore: The Faculty of Management Sciences at the University of Central Punjab hosted a guest lecture focusing on transforming challenges into viable startup ideas. The session, titled “Creative Ideation and Entrepreneurial Strategy: Turning Problems into Startup Opportunities,” featured Dr. Mahwish Zafar, an Associate Professor of Economics at Superior University, Lahore.
Dr. Zafar provided insights into creative thinking and opportunity recognition, highlighting strategies essential for entrepreneurial success. Her lecture aimed to equip students with the skills to identify and leverage real-world problems as opportunities for innovation and business creation.
Students participated actively, engaging with the concepts and gaining practical knowledge on developing entrepreneurial strategies. The event underscored the importance of creative ideation in the entrepreneurial process, offering students a framework to approach and solve existing challenges in innovative ways.