Lahore: In a significant development for Pakistan cricket, TransGroup FZE has secured the series partnership rights for Pakistan’s international men’s and women’s home series for the period from October 2024 to December 2026. This deal marks a 61% increase in the value of the rights compared to the previous cycle.
According to Pakistan Cricket Board, the competitive bidding process culminated in TransGroup FZE placing the highest bid, demonstrating their continued commitment to Pakistan cricket. From October 2024, Pakistan is scheduled to host 59 men’s international matches, including nine Tests, 26 ODIs, and 24 T20Is. Additionally, Pakistan will host the ICC Champions Trophy in February-March 2025.
Salman Naseer, Chief Operating Officer of the PCB, expressed his enthusiasm about the new partnership: “The awarding of series partnership rights for two years is great news for Pakistan fans as we look forward to hosting bilateral and tri-series in the next 26 months. The enhanced value for these rights signifies the growth of the Pakistan Cricket brand. We appreciate our partnership with TransGroup FZE and thank them for their continued support to Pakistan cricket.”
Rao Usman Hashim Khan, Chief Operating Officer of TransGroup FZE, also commented on the agreement, “It is an honour to have continued our ever-strong bond with the Pakistan Cricket Board by partnering with them exclusively on the series partnership/sponsorship rights till 2026. TransGroup takes great pride in always standing with the PCB and delivering maximum commercial value to Pakistan Cricket. We look forward to working closely with the PCB to deliver exceptional cricket experiences for fans nationwide and globally.”