Karachi: The Institute of Chartered Accountants of Pakistan (ICAP) successfully organized a dignified and memorable Book Forum at ICAP House, centered on the newly launched book The Paradox of Maya: How to Balance Ambition and Integrity by renowned finance leader, author, and columnist from the United Arab Emirates, Asma Jan Mohammed. Asma Jan Mohammed graced the occasion as the guest of honor. Her literary contribution is regarded as a unique work that highlights the deep contradictions of leadership, ethics, and decision-making.
The opening session of the ceremony was attended by ICAP leaders and distinguished guests. In her keynote address, author Asma Jan Mohammed shed light on the challenges of future decision-making, the lack of strong leadership, and the moral decline in society. While sharing her thoughts, she remarked, “This is the time to focus not only on corporate culture but also on business ethics. Moreover, instead of short-term profits, we must adopt the mindset of long-term value creation, which I have discussed in detail in my book.” Explaining the central theme of her book, she added, “True leadership lies in balancing the fire of ambition with the light of integrity.” Her address proved to be a source of enlightenment for the audience, making it highly relevant in the context of current economic and social realities.
The event was hosted by Muhammad Moin Khan, Chairman of Muniff Ziauddin and Co., who warmly welcomed all participants and dignitaries in his opening remarks. He extended special gratitude to Asma Jan Mohammed for her presence, stating, “Such intellectual forums not only pave new pathways but also provide strategies to deal with the ever-changing global economic challenges. The author’s contribution is a milestone from which we can all benefit.”
The Book Forum was attended by eminent personalities, representatives of audit firms, chambers of commerce, federations, academics, and professionals from diverse fields. During the discussions, participants engaged in an in-depth dialogue on the book’s themes, which revolved around the ethical responsibilities of leadership and personal growth.
At the conclusion of the event, participants lauded ICAP’s initiative and emphasized that such forums, where practical ideas are exchanged on critical issues, are essential for social and professional development. ICAP reaffirmed its commitment to continuing such programs in the future.