Lahore: The Faculty of Management Sciences hosted an insightful event titled "Navigating the Marketing Landscape: Traditional and Digital Marketing in Practice," featuring Syeda Asmat Zahra Naqvi, Head of Sales & Marketing at Royal Palm Golf & Country Club. The event provided attendees with an overview of how traditional marketing strategies are being integrated with modern digital practices in today's business environment.

According to University of Central Punjab, Naqvi shared her expertise on the evolving world of marketing, addressing the significant transformations taking place in the industry. Her presentation highlighted the importance of blending traditional marketing approaches with digital innovations to effectively reach and engage with target audiences.

As businesses operate in increasingly competitive markets, the integration of digital tools with established marketing techniques is crucial for success. Naqvi emphasized the need for marketing professionals to adapt to these changes and leverage both traditional and digital strategies to achieve their goals.

The event underscored the dynamic nature of the marketing field and the importance of continuous learning and adaptation for professionals aiming to stay ahead in the industry.