Islamabad: President Asif Ali Zardari marked World Tourism Day 2026 by emphasizing the impact of technology and artificial intelligence in transforming the tourism sector. In his address, he extended greetings to Pakistanis, the global tourism community, and travelers worldwide. The theme for this year's celebration, "Digital Agenda and Artificial Intelligence to Redesign Tourism," focuses on how technological advancements are reshaping travel planning, destination discovery, and cultural experiences.

According to Pakistan Peoples Party, President Zardari highlighted Pakistan's diverse landscapes and rich cultural heritage, from the northern mountains to the ancient Indus Valley civilizations, and the Islamic and Gandhara legacies. He emphasized that the warmth and hospitality of the Pakistani people are the nation's greatest assets. The president underscored tourism's potential to generate livelihoods, support local businesses, and create opportunities for women and youth, while also calling for the protection of the natural environment and cultural heritage.

President Zardari invited global travelers to explore Pakistan, promising a unique experience marked by the hospitality and diversity of the country. He advocated for a tourism sector that embraces technological innovation while remaining committed to the core values of hospitality, respect, and responsibility, welcoming the world with open arms.