Islamabad: In their latest quarterly report, Dun and Bradstreet together with Gallup Pakistan unveiled the Consumer Confidence Index (CCI) for Q3 FY2023-24, capturing the fluctuating consumer sentiments influenced by individual financial perceptions and the broader economic landscape of Pakistan.
According to Gallup Pakistan, The CCI is recognized globally as a critical economic indicator that forecasts household consumption and saving trends, pivotal in driving the national economy. This quarter’s index reflects the volatile nature of consumer confidence, shaped by ongoing financial conditions and economic performance within the country.
The collaboration between Dun and Bradstreet and Gallup Pakistan aims to provide businesses, policymakers, and financial institutions with a robust tool for understanding market dynamics. This, in turn, supports informed decision-making and strategic planning based on comprehensive consumer data.
For those interested in a deeper historical context or previous iterations of the Consumer Confidence Index, detailed reports are available on the D and B Pakistan Knowledge Capital and Gallup Pakistan websites.