LAHORE: Dr. Muhammad Athar Siddiqui, Dean of the Faculty of Management Sciences, participated as a panelist in the 5th Future of International Conference on Business Innovation (FICBI) at Forman Christian College University (FCCU) in Lahore. The panel discussion focused on the role of artificial intelligence in transforming business education.

According to University of Central Punjab, the Deans' Panel Discussion titled "Leading Business Schools in the Age of Artificial Intelligence: Strategy, Innovation, and Impact" explored the ways AI is influencing the operation and delivery of business education. Dr. Siddiqui highlighted the importance of faculty development and fostering a culture of self-accountability as essential steps before placing expectations on students.