Lahore: The Faculty of Media and Mass Communication (FMMC) at the University of Central Punjab (UCP) recently held a development workshop aimed at enhancing the analytical skills of its faculty members. The workshop, titled “Qualitative Content Analysis: Techniques, Tools and Application,” was designed to provide participants with the latest methodologies in qualitative analysis.

According to University of Central Punjab, the event is part of UCP’s ongoing commitment to fostering academic excellence and nurturing intellectual growth among its staff. The workshop equipped attendees with advanced techniques and tools necessary for effective content analysis, reinforcing the university’s dedication to improving both teaching and research capabilities.

The initiative underscores UCP’s strategic focus on continuous professional development, ensuring that faculty members remain at the forefront of media and communication studies.