3 in 10 Pakistanis (31%) cite Lifebuoy as the most preferred shampoo of choice; followed by 16% who cite Sunsilk: Gallup and Gilani Pakistan

Islamabad, October 02, 2023 (PPI-OT): According to a survey conducted by Gallup and Gilani Pakistan, for most Pakistanis, 3 in 10 Pakistanis (31%) cite Lifebuoy as the most preferred shampoo of choice; followed by 16% who cite Sunsilk.

A nationally representative sample of adult men and women from across the country, was asked the question “I will ask you questions about some everyday use personal/household items. Kindly tell me, what is your favorite brand for the following items? – Shampoo?” In response, 16% said Sunsilk, 9% said Pantene, 13% said Head and Shoulder, 31% said Lifebuoy, 1% said Loreal, 1% said Clear, 4% said Bio amla, 2% said Dove, 11% said others, and 11% said that they do not know or gave no response.

Question: “I will ask you questions about some everyday use personal/household items. Kindly tell me, what is your favourite brand for the following items? – Shampoo?”

For more information, contact:

Head Office,

Gallup Pakistan

Islamabad, Pakistan

Tel: +92-51-8445080

Email: isb@gallup.com.pk, caf@gallup.com.pk

Website: www.gallup.com.pk