Lahore: The University of Central Punjab's Center for Professional Excellence (UCP-CPE) hosted an open house session to introduce its new Social Media Marketing and Performance Advertising Program. The event featured a briefing from Provost Muhammad Yaqoob and the CPE team, focusing on practical training for managing and optimizing digital campaigns across platforms such as Meta (Facebook and Instagram) and TikTok.

According to University of Central Punjab, the program aims to enhance participants' skills in digital advertising strategy, brand positioning, and digital analytics for performance optimization. The initiative is designed to equip learners with the necessary tools to effectively navigate the evolving landscape of social media marketing and advertising.