Lahore: The Pakistan Cricket Board (PCB) has announced a three-year partnership with Al Batal Productions & Technologies/S.M. Textiles to enhance the broadcast and production of domestic cricket events. This deal, covering the 2026-29 seasons, includes television production rights for both men's and women's cricket competitions in Pakistan.

According to Pakistan Cricket Board, this partnership aims to elevate the presentation and accessibility of domestic cricket while increasing visibility for both established and emerging cricketers in the country. Al Batal Productions will be responsible for providing television and live-streaming production services throughout the PCB's domestic cricket calendar, beginning with the National Champions Cup in Multan on August 11, 2026.

The PCB is committed to improving production standards for domestic competitions, ensuring a quality viewing experience for cricket fans. This partnership aligns with the PCB's broader strategy to develop a robust commercial and broadcast ecosystem and create sustainable opportunities for commercial partners within Pakistan cricket.