Lahore: Faculty of Media and Mass Communication recently hosted a lecture by Mr. Mustafa Imran, a Video Editing Instructor at NAVTTC and Technical Coordinator at BNU, focusing on the role of artificial intelligence in the fields of marketing and advertising. The event, titled "AI Content Creation in Marketing and Advertising: From Ideas to Impact," aimed to provide insights into the use of AI tools and digital storytelling techniques to students pursuing a Bachelor of Science degree.

According to University of Central Punjab, Mr. Imran engaged with students to discuss the integration of AI in content creation and its potential impacts on industry workflows. The session covered various aspects of AI application in digital storytelling, offering students a glimpse into how technology is reshaping marketing and advertising landscapes.