LAHORE: The Punjab University Book Fair, recognized as the largest in Pakistan, has achieved a landmark sale of over 230,000 books, setting a new record for the event. The Vice Chancellor of the University of the Punjab, Dr. Muhammad Ali, noted the significant sales as evidence of a growing interest in reading. He highlighted the role of affordable books in fostering reading habits, especially in an era dominated by Artificial Intelligence. Dr. Ali stressed the enduring value of books as knowledge sources and their role in cultivating a reading culture.

According to University of the Punjab, the book fair drew participants from various regions across Pakistan, with notable enthusiasm from young people and children. This year's event also featured a literary festival with book launches by esteemed Pakistani authors and a poetry recital. Additionally, Punjab University students had the opportunity to showcase their creative works and business ideas, contributing to the fair's vibrant atmosphere.