Karachi: The Institute of Business Management (IoBM) team achieved a significant accomplishment by securing the 3rd Runner-Up position at the Battle of Minds 2024 grand finale, an event organized by British American Tobacco (BAT).
According to a statement by Institute of Business Management, the team, named Team Zootopia, consisted of Esha Sachdev, pursuing a Bachelor of Business Administration (BBA Hons), and Muhammad Hasnain, enrolled in Bachelor of Science (BS Hons) in Accounting and Management (AM). Competing against over 200 teams from across the country, Team Zootopia stood out as the sole representatives from Karachi.
Their product, ZOOMIES, a nicotine-free functional soft chew intended for ex-smokers and wellness seekers, earned particular praise for its innovative nature and well-rounded business strategy. The team focused on various aspects like product innovation, marketing strategy, environmental, social, and governance (ESG) alignment, and financial feasibility, which notably impressed the judges at the Islamabad finale.
The success of Team Zootopia is a testament to the values and skills cultivated at IoBM. The institution expressed pride in the team’s dedication and hard work, hoping that their achievement will motivate other students to strive for excellence in all future endeavors.