Dubai, 12 Oct 2023: A strategic digital partnership has been announced between the International Cricket Council (ICC) and Information Technology solutions provider Mphasis, aiming to enhance and innovate the digital experiences for cricket fans globally during the ICC Men’s Cricket World Cup 2023. The ICC, which prioritizes a fan-first approach and reaches hundreds of millions of cricket enthusiasts through its digital platforms, will utilize Mphasis’ international expertise to augment the fan experience, notably through the ICC website and app, embracing technologies such as VR and web3 to engage new audiences.
The initiative intends to place fans at the core of the action, ensuring they are more intimately connected with the game via access to exclusive content and experiences through the ICC Family, amidst the ICC’s digital eco-system. It aims to explore and possibly redefine what’s viable in the fusion of sports and technology by crafting valuable and lasting experiences for cricket aficionados across the globe.
Finn Bradshaw, ICC Head of Digital, expressed delight in welcoming Mphasis to their ensemble of partners for the forthcoming World Cup, emphasizing a collective focus on fans and their digital journey through the event. He noted the expectation for the World Cup to be one of the most-followed sporting events with a truly international audience, underscoring the eagerness to leverage Mphasis’ expertise to elevate the digital experiences for global cricket fans.
Conversely, Nitin Rakesh, Chief Executive Officer, and Managing Director of Mphasis articulated significant excitement about becoming the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. He emphasized that the partnership not only underscores their commitment to the sport but also is a statement about their long-term intention to propel the future of cricket technology. By cooperating closely with the ICC, the objective is to explore the potentials within sports and technology and endeavour to mold enduring, valuable experiences for cricket enthusiasts around the world.